DWH Advisory – Operations and strategy consulting for medium-sized industrial companies
Finding the right path between Strategy and Execution.
50 completed projects. 30 companies supported. You work directly with Dr. Hauff – not with a team of junior consultants.

Profile
Experience that makes the difference between theoretical concepts and measurable results.
DWH Advisory is an owner-managed management consultancy based in Gerlingen near Stuttgart. Founder and Managing Director Dr. Wolfram Hauff combines over 25 years of operational leadership experience in supply chain management, logistics and restructuring.
His career took him through renowned companies in German industry: as Head of Logistics at Salamander, as Senior Partner at Management Partner, on the management board of WEPA Hygieneprodukte, as Senior Director Global Supply Chain at Villeroy & Boch, and most recently as Executive Vice President Supply Chain & Logistics at Alfred Kärcher. At Kärcher, his responsibilities included the internationalization of the supply chain in APAC and South America, as well as an inventory reduction of over €100 million in just one year.
This combination of strategic consulting expertise and operational implementation strength makes DWH Advisory the ideal partner for companies seeking not just concepts, but sustainable change. Dr. Hauff understands these challenges from his own experience—as a decision-maker, not just a consultant.
One of Wolfram’s special features is his experience with startups: he has supported the founding, scaling up and mentoring of startups on several occasions as managing director, advisory board member or consultant, including Forensic Thinktank GmbH, DWH Advisory GmbH, pickablue GmbH or NUKI Home Solutions GmbH.
- Years of
experience - 25
- Completed
projects - 50
- Accompanied
companies - 30
- Million EUR inventory reduction
- 100
- in einem Jahr als EVP Supply Chain & Logistik bei Kärcher
Services
What I can do for you.
Four consulting areas — Operations Footprint, Interim Management, Strategy/Transformation/Advisory Board, and AI & Digital. Each service can be booked individually or as an integrated mandate, always with Dr. Hauff personally at the helm and with clearly documented results.
Operations Footprint
Design supply chains, factories and processes in such a way that they create margin instead of consuming it.Interim Management
Temporary operations, supply chain or plant management – with corporate experience.Strategy, Transformation, Advisory Board
Sparring for management and advisory board – with measurable results.AI & Digital in partnership with ein grad plus / Clawdia
AI roadmaps for operations and sales – co-implemented with a certified engineering partner.Industries
Seven industry segments,
known from hands-on experience.
Mechanical engineering, automotive, consumer goods, paper & cardboard, plastics, trade fairs, services — each segment backed by real operational mandates. No database consulting, but experience from real supply chains and site decisions.
Mechanical & Plant Engineering
Paper & Cardboard
Trade Fairs
Plastics Industry
Automotive
Services
Consumer Goods & Retail
References
Renowned companies,
measurable results.
Mandates including Kärcher, Daimler, Villeroy & Boch, WEPA, Duravit, Salamander, Ravensburger and Cordenka — from DAX corporations to family businesses. Each project with concrete performance metrics: inventory reduction, restructuring results, site relocation, internationalisation.
Consumer Goods · Mechanical Engineering
Internationalisation of the supply chain in APAC and South America; inventory reduction of over EUR 100 million in one year as EVP Supply Chain & Logistics.
Consumer Goods · Industry
Short-term restoration of service levels after system migration from 65% to 94%, implementation of an E2E planning system within 12 months, -10% cost reduction in 2 years.
Consumer Goods / FMCG
Operations, Supply Chain & Consumer Sales successfully restructured and further developed within a family-run group.
Startup / Smart-Home
Supply Chain 2030 strategy developed and S&OP process optimized.
Sanitary / Make-or-Buy
Operations model and responsibility logics clarified internationally, further internationalization prepared.
Floor coverings / Logistics concept
Operations network with locations in Switzerland, Germany and Eastern Europe optimized with 10% cost reduction.
Messen / Event-Operations
Organizational structure and processes streamlined, strategy and leadership principles further developed.
Startup / digitalization
Founding and scaling a startup in the digitalization environment
FAQ
Frequently Asked Questions.
Answers to the topics that come up again and again in initial consultations.
How does an initial consultation work?
How long does a typical consulting project last?
What distinguishes DWH Advisory from other consultancies?
Which industries are served?
Contact
Let us talk about
your challenge.
Initial consultation is free of charge and without obligation. Personal, focused, prompt.